Keep It Current.
Don't keep your site static for 5 years.
That's easier said than done - right? You want to update the site. So you try to find the guy who built it for you. Finally you find him. You send him the information. Well, he is overloaded right now. So he puts your project at the back of the line. By the time he gets to it, you are overloaded with other things. So a simple change may take weeks or months to get done.
What you need is a content management system (CMS) that allows you to update the content on your site from your own web browser without having to have any knowledge of HTML programming.
But let's say you have upgraded to a fancy new content management system - maybe WordPress, Joomla, Drupal, etc.. After the pain of getting the system built, you are now off to the races updating content on your schedule not the programmer's. Wrong. Now you have this complicated system that you can't figure out. Every time you try to do the most basic things, you have to go read the manual or spend gobs of time trying to figure out how you did it the last time. So you avoid making changes to the site unless absolutely necessary.
There is hope.
After several years of trying to identify the most user friendly and secure content management systems, we've identified 3 very good solutions. Notice it is 3 not 1. That is because different websites have different needs. And there is no single CMS that is a good solution for every website. Each of these CMS solutions has a different approach. But the one thing they have in common is that they will help make your life easier when it comes to keeping your site fresh with updated content.
Keeping current isn't just about keeping the content current. Your site needs to keep current functionally as well. The web is changing fast and users get used to getting information a certain way. Your site needs to keep up or you will lose your audience. The following is a short list of some of the additional features that you get with our recommended CMS solutions:
- Easy video integration
- Photo galleries
- Form builder
- Password protected pages
- Email marketing integration
We would love to show you even more reasons why this is going to be a powerful tool to move your audience to the right place and measure the success. Please fill out the form below.